Ocean Reef Club
April 11, 2014
Babcock Ranch Identity Proposal

My work as an associate designer consisted of creating 1 of 3 campaigns for a proposal of an identity re-design. The elements included a logo, color palate, inspiration board, print ad and support graphics. The campaign concept was to convey a “tech savvy lifestyle” in the midst of a very natural surrounding. I created this feeling of staying connected while being secluded in nature through the use of iconography, an electric color palate and contemporary typefaces.


Identity Concept Booklet

Range of Work:

Logo, Branding, Graphic Design