January 19, 2020
Schooner Bay Bahamas
April 24, 2014

Biscup Spine

I wanted to give this campaign something visually unique to set it apart from other spine surgeon campaigns that feature mostly stock images of people in pain. To accomplish this I created a background utilizing scientific imagery and x-rays to show the surgery aspect of the campaign and layered images of smiling, active people over it. This highlights the results and ease of surgery creating a clean and friendly tone.