Explore Daytona

As the art director of the Explore Daytona venture, this 6 month project required a combination of my technical and conceptual design skills. I selected a soft-touch cover with an embossed logo to give production value and offer a tactile experience for the client. The goal of this project was the re-design of a previously printed brochure to encourage new businesses to make their beginnings in Daytona, the look needed to be much more upscale.

It was my responsibility to take this project from start to finish. My team carried the concept of “where opportunities unfold” throughout the project. This theme was highlighted by a design element that I implemented, using various paper folding techniques to unveil key messaging and images. In addition to the design, I created the photoshoot shot list and traveled to the printing facility to supervise printing on a press check.

Deliverables:

Lay-flat Book

Range of Work:

Graphic Design, Art Direction, Production Supervision