Georgia Knows Best,
Georgia Grows Best
The company's pitch to Georgia Grown, the marketing and development program of the Georgia Department of Agriculture, included three campaign concepts.This project tasked me to visually bring to life one of the three concepts proposed for this client. I wanted to include rustic textures and elements to evoke a "straight off the farm" aesthetic and pair it with bright imagery and colors to highlight the commodities and the feeling a consumer gets when they choose local, fresh commodities. The concept was built around typically Southern saying and rules, so I wanted to highlight the words with a highly stylized typography treatment.
My success on this project lead to many other deliverables not pictured including school kits,rack cards, trade booths, digital ads and an entire Pollinator Program.
Working on a project that helped aid agricultural economies and revitalize rural Georgia economies makes this one of my favorite projects in my portfolio.
“Georgia Grown aims to remind consumers of the significant value locally grown products have in the marketplace” said Matthew Kulinski, deputy director of marketing for the Georgia Department of Agriculture. “With Ideabar’s creative guidance we hope to elevate awareness of the food, products and people that make Georgia Grown such a notable brand.”