Hard Exercise Works
April 12, 2014
Babcock Branding Redesign Presentation
April 10, 2014

I redesigned and reformatted the Ocean Reef Club Living Magazine to a more sleek design that met the clients needs. The process included adhering to strict brand standards about fonts and image usage. I created the cover to unfold, modernizing the look and feel of the magazine. A challenge of this project was maintaining a constant look and feel of previous editions, while creating an exciting layout for the client. I was provided a team of designers to coordinate photo editing, design standard constancy and layout standardization to deliver a polished project to the client.

Coordinating landing pages were then needed to gather leads. My responsibly of this project was to design the landing pages of different URLs to provide information, analyze interests and generate leads. This project consisted of slider images to show different aspects of Reef Club life, paragraphs of content for SEO purposes and a prominent call to action showing an image of the brochure/magazine to entice page visitors to fill out the informational form.