As one of three logo concepts proposed to the Sunfest team, I was tasked with creating a logo and supporting graphics that conveyed Classic Florida with a Modern twist.
For the logo, I used music notes as my inspiration, undulating the individual letters like individual notes on a staff. Not only does this reference the musical aspect of the festival, the uneven baseline created a ragged top and bottom, mimicking the iconic view of the West Palm Beach skyline reflecting off the intracoastal. I further altered the typeface by elongating a few ascenders and descenders as well as rounding edges and angles.
The illustrations pair elements you would find on “Classic Florda” type postcards with ambiguous musical shapes in a clean modern style.